Every physical retail business should make the in-store shopping experience a part of its brand. The biggest trends in retail store design concentrate on what makes customers remember their shopping trips. There are many stylish ways to organize and design your store, but not all will increase sales. To make the most of everyone who visits your shop, you need creativity.
Here are the best trends in retail store design:
Simplify with Minimalist Retail Design
More shoppers are comparing the in-store retail experience with what they see online. Mimic basic minimalist design principles in your layout. Reduce clutter.
Scale Back On Product Inventory
Scale back the product inventory on the sales floor to reduce visual clutter. Provide breathing room for your merchandise to be seen and consumed visually. Keep the merchandise you need in storage, ready to pull from as sales are made.
Integrating Digital Signage Software
Digital signage software included in your store layout increases customer engagement. Smaller digital signage boards can be installed throughout if a perimeter-wrapping video wall is too much. They can advertise promotions or seasonal items, advise on brand initiatives, or be interactive.
Use In-Store Data Collection and AI
Study the data on customer movement in-store, sales, and KPIs. Use AI to automate and process data collection. Use this data to re-engineer your store design and layout.
Sustainable Store Design Materials
Use eco-friendly materials in your retail store’s layout, such as reclaimed wood or recycled metal. Energy-efficient lighting is welcome. Build your store furniture, layout, and overall presentation from sustainable materials.
Set Up Dynamic Window Displays
One of the popular trends in digital signage is dynamic window displays. Use large-format digital screens to create eye-catching window displays. Promote flash sales or new arrivals to attract foot traffic.
Utilize Interactive Product Displays
Have customers interact with digital screens to learn more about specific products. Allow customers to try on, configure, or customize a product according to their preferences.
Hosting Specialized Events
Special retail events and retail-related events attract customers who may never have entered your doors. This exposes your brand to entire new segments of the local population. Potential events related to your target audience include art exhibitions, live music, workshops, and demonstrations.
Use QR Codes In-Store for More Info
Use QR codes to allow customers to scan a product and get more information. A QR code can direct to your website or a product page, where a customer can see its specifications, a how-to guide, if applicable, and other important details that may sway a sale.
Set Up Digital Price Tags
Digital price tags automatically update based on real-time demand and pricing. If you want to utilize smart shelves, it’s trendy in retail store design right now to include product information and stock levels on the same digital tag.
Incorporate the Online with the In-Store
Create an omnichannel strategic crossover where the in-store experience is blended with the online. Offer online order pick-up and advertise pick-up times on digital signage. Show targeted promotions on signage in-store concerning your website.
Seasonal Décor Changes
Every quarter, revitalize your retail store’s aesthetic by adapting it to the season outdoors. Capture attention and keep the feel of your store lively by rotating non-product display elements.
App-Only Specials and Promotions
More retailers are building apps and encouraging customers to download them. They do this to access customers’ phones and send notifications and marketing messages. Advertise in-app specials, discounts, and exclusives to persuade more customers to download your retail store app.
Large Perimeter Wall Digital Signage
Large perimeter digital signage around your brick-and-mortar can showcase graphics and images like no other visual. Here, you can point to different store sections or promote specials. It’s a great chance to show the logo, graphics, and branding your retail store is known for.
Biophilic Design Replicates Nature Indoors
Biophilia brings the textures, patterns, and colours of the outdoor environment inside. This is accomplished not only through materials like natural wood grain, concrete, stone, and limewash but also with plants, greenery, and flowers.
Custom Display Elements
Most retail stores opt for custom visual pieces, either self-made or customized through digital signage software. Elements of a good digital display include unique shapes, layering fabric and textiles, and establishing interesting visual patterns. Also, utilizing unique fonts can go above and beyond the feel of an ‘average store.’
Product Search Signage
A large store or retailer with a lot of merchandise can benefit from having product search signage set up. This helps customers find products quickly by searching by keyword. This type of display can also blend wayfinding and navigation assistance to help guide a customer to the exact aisle where a given item is.
Angular Store Layout Is Curved
Consider an angular store layout with free-standing product displays. Curve and round your store layouts to create what can feel like a more organic shopping experience. Curves allow you to maintain more of your store from a person’s visual perspective.
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