BigCommerce B2B Features: How to Enhance Your Wholesale Business

Wholesale and distribution models have unique ecommerce requirements compared to simple B2C storefronts. Supporting capabilities like customer-specific pricing, negotiated quotes, bulk order workflows and account management portals requires enterprise-grade configurability absent from most platforms.

However, BigCommerce delivers robust B2B functionality ready to activate for distributors, suppliers, manufacturers and brokers selling to other businesses. This article will overview key features that level up wholesale, B2B and channel sales operations.

Benefits of BigCommerce for B2B & Wholesale Sales

BigCommerce empowers modern B2B ecommerce success through: 360 Customer Profiles - House transaction history, communication and documents per account Role-Based Portals - Give sales reps, customers, admins distinct access Catalog Management - Create customer-specific pricing, bulk quotes and proposals Order Workflow - Support reorders, approvals and partial shipments CRM Integration - Sync critical customer data with Salesforce, HubSpot, Zoho Punchout Integrations - Connect procurement and ERP workflows

The platform scales B2B growth much easier than trying to customize B2C solutions for commercial needs.

Wholesale Site Best Practices on BigCommerce

In designing B2B sites, several best practices apply: Segment Customers - Map out unique buyer journeys for prospects, existing accounts and channel partners. Highlight Bulk Pricing - Display tiered rates prominently with clear volume breaks. Enable Self-Service - Allow registered users to access custom catalog pricing, place orders and track status without sales rep involvement. Accept EDI Orders - Support EDI and XML order integration with major procurement systems. Offer Payment Terms - Provide net payment terms and invoicing aligning to customer procurement policies. Share Documentation - House spec sheets, COAs, usage guides, branding assets and other sales collateral for self-service access.

With the above functionality, BigCommerce streamlines modern wholesale ecommerce.

Key B2B Features in BigCommerce

Now let’s explore the platform’s core capabilities for wholesale and distributor models: Customer Groups + Pricing - Create segmented buyer groups like Distributors, Retailers, Healthcare receiving catalog access with distinct pricing. Account-Based Ordering - B2B customers log into wholesale portal to place bulk orders, track history and view unique promotions. Quick Order + Reorders - Enable one-click reordering from past purchases or frequently purchased products lists. Request a Quote - Buyers submit RFQs for volume-based pricing requiring sales rep negotiation and proposals before finalizing orders. Partial Order Shipments - Fulfill large orders in separate batches as inventory availability allows while tracking split status. Order Approvals + Workflow - Configure rules triggering manual order review and approval flow by finance or other teams before fulfillment. EDI + Punchout Catalog Integration - Support seamless B2B data exchange with major procurement platforms like SAP Ariba, Coupa and others.

B2B Implementation Partners - Anchor Group

While BigCommerce provides turnkey B2B functionality out-of-the-box, tailored implementations require mapping capabilities to your legacy workflows, data models and enterprise integration needs. Attempting large-scale B2B transitions as a DIY project slows ROI.

Anchor Group brings specialized expertise launching customized B2B storefronts on BigCommerce for distributors, wholesalers and manufacturers. Our certified solution architects handle: Complex catalog management Role-based account portals Negotiated pricing rules Procurement integrations Order/inventory custom workflows CRM data synchronization

We streamline B2B transitions while maximizing adoption across your commercial teams and accounts. Learn how Anchor Group helps wholesalers sell smarter!