Devin Parr is a leading personality in the wine industry. She is the Founder and Managing Partner of Devin Parr & Associates, a consulting agency in the beverage, travel and tourism space. She holds her Wine and Spirit Education Trust (WSET) Diploma as well a certification in wine expertise from the Apicius International School of Hospitality in Florence, Italy. In 2017, she was named one of Wine Enthusiast Magazine's Top 40 Under 40 Tastemakers.

She regularly contributes to wine and lifestyle publications, including WineCountry.com, VinePair, NapaValley.com, Carpe Travel, Sonoma.com, The Plum, The Gourmet Insider, and others, as well as her own blog on DevinParr.com, where she covers the business of wine. She also created the platform "Tasty Juice, Please," which is an exploration of underdog grape varieties, wines, producers, and regions.