After careers in the worlds of finance (Drexel and what is now JP Morgan Chase) and brand management (marketing margarine for Nabisco and mascara for Revlon), Lisa started looking for work with more “purpose.” Inspired by her first nonprofit gig at Thirteen/WNET New York, Lisa began to work more with “media that matters” from independent documentarians, National Geographic Entertainment, and public television. Her marketing services firm, Smoothsailing Marketing, specializes in marketing communications and materials; sponsorship marketing and corporate partnerships; integrated media; online video distribution and promotion; brand positioning and strategy; and nonprofit and cause marketing.Adam Leipzig, Founder of Cultural Weekly and former President of National Geographic Feature Films, suggested she write a post on navigating the world of public television . . . and it was so much fun, it became a mini-series.