If you are involved in any tourism business in Victoria, BC, be it a tour company, restaurant, or hotel, you already know how much seasonality affects your success. This city sees a tremendous slack during more favorable seasons, including a lot from cruise ships, festivals, and families vacationing. But how do you remain high in search results when travelers are in the planning stages? This is where tourism SEO comes in.

1. Optimize for Seasonal Keywords

Search interests change throughout the year, so your SEO strategy must too-for example, peak in the summer for searches like "best whale watching tours in Victoria," "oceanfront hotels near Inner Harbour," and so forth. Use tools like Google Trends or Google Keyword Planner to figure out what people are searching for and when.

An insider tip? Update your meta titles, meta descriptions, and website content to reflect seasonal keywords. If you’re running a digital marketing agency in Victoria, help local businesses adjust their SEO strategy by framing promotions accordingly—hotels might focus on "summer escape deals" in spring and switch to "fall foliage escapes" later in the year.

2. Leverage Local SEO & Google Business Profile

Your Google Business Profile (GBP) is an immense source of interest for local and visiting customers, especially when it comes to peak tourism seasons. To optimize for seasonal tourism in Victoria, BC, begin by rendering your hours, services, and locality updates to ensure even travelers get precise information. Some underutilized features to take advantage of include Google Posts, which allow businesses to share time-sensitive offers, special packages, and event updates. If you’re a digital marketing agency in Victoria, advise local businesses to regularly update their GBP to reflect seasonal trends and promotions. Lastly, get customer reviews, especially from tourists who mention "Victoria," as that helps build up your local search rankings and credibility with future visitors.

3. Get Listed in Local Tourism Directories

Victoria has several high-authority local directories where travelers look for recommendations. These include:

Tourism Victoria Member Directory

Victoria Chamber of Commerce

Yelp Victoria

Downtown Victoria Business Association (DVBA) Directory

TripAdvisor & Expedia

Listing in these directories not only increases visibility but also backlink building, which strengthens your SEO​.

4. Create Content for Travelers

The city is a choice for many travelers because of its need for local guides, things to do, and where to eat. Some eye catching titles for blog posts or videos could be "10 Places You Must See in Victoria" and "Best Seafood Restaurants in Victoria to Try Out in 2025" but the posts would need to provide organic traffic. However, it is a pro tip that since voice inquiries include questions related to travel, such as "where to get the best fish and chips in Victoria?", such data will be a boon. Google will show that short and direct answers are favored for voice search results.

Use High-Quality Images & Video SEO

Travelers choose hotels, restaurants and attractions based on visuals. Your website and social media should have high-quality photos and videos of your location. But don’t just upload them—optimize them!

Use descriptive file names (e.g. sunset-whale-watching-victoria.jpg instead of IMG123.jpg).

Add alt text and captions with seasonal keywords.

Consider adding virtual tours or short Instagram reels of your space​.

6. Focus on Mobile Optimization

Many travelers are using smartphones and searching while on the go. Think of it this way: A mobile-unfriendly, hard-to-navigate website will send those potential deals off to your competition. Make sure that your website is fast, mobile-friendly, and easy to navigate.

Make sure that your website has good load times (any compressing will be beneficial on images, caching will help).

Make things possible to click, from buttons down to menus.

Click-to-call is great for bookings.

Final Thoughts

The premise behind seasonal tourism SEO is anticipation; this is supposed to be done before the high season starts. By working on seasonal keywords, local SEO, directories, content marketing, and mobile optimization, travelers will be able to find you while they plan their Victoria getaway. Do you want to take your Victoria tourism SEO to the next level? Get in touch with me, and I will be happy to deep-dive into content strategies or keyword research!