Full disclosure – the answer is not that simple. It depends. Probably not good enough is it? Don’t worry, we’re not leaving you hanging. Gin is known for its signature juniper-forward flavour. It has evolved into one of the most versatile spirits in the world, with an ever-expanding array of styles to suit every palate.

Let’s take a closer look at this versatile wonder!

How It All Started

Gin’s story begins as a humble medicinal remedy. In the 16th century, Dutch physician Franciscus Sylvius created “genever,” a juniper-infused spirit, as a tonic for kidney ailments. The drink’s popularity quickly spread across Europe, especially after British soldiers in the Netherlands discovered its invigorating effects. They brought it back home, where it got a rather affectionate nickname – “Dutch courage.”

By the 18th century, gin had taken London by storm. The infamous “Gin Craze” ensued, a period of widespread consumption that wasn’t exactly celebrated for its refinement. Over time, gin becomes this spirit of elegance, making its way into sophisticated cocktails and high-end bars. Today, it’s one of the most diverse and popular liquors.

From Classic to Contemporary

But gin comes in many different forms. They all have their own origin stories, special twists, processes – and all that combined gives them a unique profile and taste. This, in turn, makes a specific type of gin a better choice for a specific type of drink. Some history and knowledge – that’s all you need to enjoy delicious gin cocktails the way they’re meant to be enjoyed.

London Dry Gin

London Dry Gin is the gold standard of gin. Known for its crisp, clean taste and juniper-forward profile, this style is a bartender’s dream, forming the base for countless iconic cocktails. Despite its name, London Dry Gin doesn’t need to come from London – it’s a method of production, not a geographic label.

Its defining feature is its purity: no artificial flavours or sweeteners are allowed, and the botanicals must be added during distillation. The result is a spirit that’s as refined as it is versatile. Pair it with a quality tonic and a wedge of lime for a G and T that never goes out of style.

Did You Know? London Dry Gin gained its reputation for quality during the Victorian era, thanks to advancements in distillation techniques that got rid of impurities.

Old Tom Gin

If gin had a time machine, it would take you back to the days of Old Tom Gin. This slightly sweeter style was the go-to gin in 18th-century England, bridging the gap between the malty, unrefined genever and the drier London style.

Old Tom is often richer and rounder, with hints of spice or earthiness that make it a standout in vintage cocktails like the Martinez or Tom Collins. While it fell out of favour for a while, the recent resurgence of classic cocktails has brought it back into the limelight.

Did You Know? The name “Old Tom” comes from wooden plaques of black cats that adorned pub walls during the Gin Craze. Patrons would insert a coin and receive a shot of gin – an early form of the vending machine!

Genever

For a true taste of history, look no further than genever. Often referred to as gin’s ancestor, this Dutch and Belgian creation is a world apart from the crisp styles we know today. Made from malted grains, genever has a malty, whiskey-like character that’s both earthy and rich.

Unlike modern gins, juniper takes a backseat in genever, allowing the grain base to shine. It’s traditionally sipped neat, often alongside a cold beer, but it can also add depth to gin cocktails.

Best Pairing Tip: For the full Dutch experience, try genever chilled, served straight up with a frothy lager on the side.

New Western or Contemporary Gin

Modern gin is an exciting frontier where distillers experiment with bold new flavours. New Western gins aren’t bound by the traditional juniper-dominant rulebook; instead, they elevate other botanicals like citrus, lavender, or even exotic spices to take centre stage.

This style caters to those who crave variety. One bottle might be floral and light, while another is zesty and herbaceous. The creative freedom makes contemporary gin an adventure for the palate, perfect for pairing with artisan tonics and imaginative garnishes.

Fun Pairing Idea: Garnish with fresh rosemary, grapefruit slices, or edible flowers to complement the unique botanicals.

Navy Strength Gin

If you’re looking for a gin with punch, Navy Strength Gin has you covered. With an alcohol content of at least 57%, this style packs a wallop while retaining the botanical complexity gin is known for. Originally made for British naval officers (hence the name), it was designed to be “gunpowder-proof,” meaning spilled gin wouldn’t compromise their gunpowder.

Navy Strength is robust enough to shine in bold cocktails like the Negroni, where its strength balances out other intense ingredients. If you prefer your gin neat, brace yourself – it’s not for the faint-hearted.

Pro Tip: Because of its high alcohol content, Navy Strength Gin is perfect for cocktails where strong flavours can easily overwhelm weaker spirits.

Fun Facts & Gin Trivia

Gin’s juniper-forward flavour isn’t just for taste – juniper berries were historically used for their supposed medicinal properties. The iconic Gin and Tonic was invented in colonial India, where British officers used quinine (in tonic water) to prevent malaria, masking its bitterness with gin.

In the UK, there’s a legal definition of gin that requires it to be distilled with a predominant juniper flavour.

Food & Mixers

The beauty of gin lies in its versatility. Whether you’re sipping a classic London Dry or experimenting with a floral New Western gin, there’s a perfect pairing for every bottle.

London Dry Gin: Keep it simple with a crisp tonic and a twist of lemon or lime. It also pairs beautifully with salty snacks like olives or roasted nuts. Old Tom Gin: Its sweetness complements rich desserts like chocolate tarts or creamy cheeses.

Genever: Sip it alongside hearty fare like smoked meats or sharp cheeses. Contemporary Gin: Match its creative botanicals with herbaceous dishes or citrus-forward desserts. Navy Strength Gin: Balance its intensity with bold, spicy foods or bitter cocktails like a Negroni.

A Spirit for Every Taste

Gin’s rich history, wide variety of styles, and endless versatility make it one of the most exciting spirits to explore. So next time you’re at the bar or shopping for your home collection, take a moment to appreciate the craftsmanship, creativity, and history behind that bottle of gin. Cheers to the spirit that always keeps us intrigued!