Having a powerful presence online is crucial to success in modern business. Everyone with a business will often have an online footprint, as they know this is the way that many potential consumers will find out about them and go down the route of acquiring the products or services that are being sold.

According to research, over ⅓ of the entire population is thought to be an online shopper, whilst ⅔ have access to the internet. This highlights the need for a strong presence.

There are five ways in which an online business can amplify its presence and make itself stand out from the crowd, potentially making them more appealing than their competitors and rivals…

1.Being active online

One of the best ways to ensure that your business is able to acquire a strong online footprint and presence is to ensure that you remain as active as possible. This can be achieved in a variety of methods, but being visible will instantly help you to attract more eyes to the business, which could potentially lead to new leads.

Many online-based businesses will leverage platforms like social media to help them, as a vast portion of internet users will access these sites on a regular basis. They can be inexpensive (if not free) for businesses to advertise, thus allowing them to reach huge markets without paying huge costs.

2. Following SEO practices

With so many businesses online, getting ranked as high as possible on search engines is a must. If you don’t rank on the first couple of pages of Google, it’s likely not many are going to find you as they won’t always search for too long. They may also have found what they want without seeing what you’re offering.

Using the best SEO practices in 2024 needs to be considered as these can help increase visibility. Using keywords and meta descriptions can help search engines find everything they need to rank the pages, and then localize them for those searching their platform. Without the proper SEO, you’ll likely fail as others across the industry will have spent a lot of money to make sure they are in the best position to increase their presence and their bottom lines.

3. Using advertising methods

Advertising has always been a popular method of attracting interest, and the same can be said when operating online. Being based on the internet can mean that there are several channels to go down and different types of advertising that can be conducted.

For instance, you can create videos that can be uploaded to social media channels, or use a template that provides music for business that can be relayed over the top of an advertising campaign. It’s even possible to place infographics or other visual aids, and use various marketing techniques (PPC, SEO) to help try and build a stronger online presence in 2024.

4. Creating a UX-friendly site

Having a site that focuses on the UX and ensures it provides a friendly experience for visitors can often be a great way to boost an online presence and make the business more successful. Visitors don’t have as much time as they used to, so they need to be able to navigate the pages they visit quickly and be able to use them without too much effort.

Sites can look to use friendly visuals and colors to make their pages stand out and ensure information is clearly visible. Fast loading speeds are a requirement, as is mobile optimization in today’s age.

5. Focus on getting the basics right

Just because the business is online, it doesn’t mean that many of the basics that make business work can or should be forgotten. In fact, these basics are still going to be the core elements to potentially being successful and helping to build a stronger presence.

Reputation can be a huge marketing resource for companies, especially in competitive industries. People are happy to share feedback and recommendations with others if they receive a positive experience. However, they are even happier to share when something bad happens. Companies that focus on offering positive customer service, a UX-friendly website, and ensure that each of the basics have been met are more likely to be successful.